Focus on Results

 

At VITAMIN M, our focus is on achieving sustainable results for our clients. Following are some examples where VITAMIN M has helped businesses improve market share and increase profits:

 

 

Turn around declining brand

 

Our client's largest and most profitable brand was transitioning into a decline stage. This created a significant impact on top and bottom line. VITAMIN M devised an integrated marketing strategy and supported its implementation. As a result, the brand achieved double-digit sales growth while maintaining profitability in year one.

 

 

Enter new market segment

 

An opportunity to enter a new market segment by in-licensing a product from a third-party supplier presented itself to our client. The project involved a feasibility assessment, development of a business plan and guidance with the implementation of the pre-launch strategy. The product was successfully launched within six months.

 

 

Develop portfolio management strategy

 

Our client's core portfolio was showing limited sales growth and losing market share. VITAMIN M supported the business unit with the analysis of brand performance to develop a portfolio management strategy and optimise resource allocation. The approach resulted in achievement of the company's five year strategic goals.